Haptics and Neuromarketing : 10 Wearable Haptic Outputs
Haptics Control Purchasing Behavior
Haptics have a powerful position in convincing people's purchasing behavior. Haptic advertising has existed for a long time. The feel of a product and the relationship between the touch and the look are important to customer's purchasing decisions. (1)
From exoskeletons to gesture control gloves, how will these wearable haptic devices shape the future of our Virtual Realities and effect our purchasing behavior inside Virtual experiences?
KOR-FX used audio to create a haptic feedback experience. It allows the wearer to feel the on-screen action and environment. (Intended for Gaming.)
The SubPac also used audio to create a physical experience. It is in a backpack form. (Intended for Gaming and Cinema.)
The GloveOne has 10 'vibrotactile actuators' that help emulate shape, weight, and texture to add touch to Virtual Reality experiences. Based on their web presentation, it is unclear what triggers the haptics for this particular project or what applications it is intended for specifically.
Dexta Robotics is an exoskeleton device that gives force feedback, which gives the user the experience of feeling the size and shape of objects in digital space. The gloves also emulate resistance in an object that feels like hardness or stiffness.
Hapto is a device that attached to the palm of your hand that allows you to experience Virtual Reality through 4 vibrating motors that allow the wearer to experience shape and surface. It also has some, undescribed sensors in it for gesture control.
David Eagleman's TedTalk in 2015 unveiled breakthrough research using Haptic Vests to create new senses for the visually impaired. Using a series of vibrating actuators, embedded in a vest, Eagleman's lab was able to create a new system for communicating through touch. Check out the website for more info on this exciting Neuroscience development!
Cute Circuit developed and App and a wearable haptic shirt that would transmit the feeling of being hugged over Bluetooth.
There are a number of projects from Wearable Experiments that use haptics as a form of communication with the wearer from the Football fan jersey to leggings that guide your position.
AxonVR is building smart textiles that simulate touch. They have two core products in development including: AxonSkin and the AxonSkeleton. Both deliver small physical forces to the body to allow the wearer to feel texture, shape, motion, vibration, and temperature of digital objects. However, their success is questionable considering that while they're in the business of garment-making, they have no apparel designer, patternmaker, or even industrial designer on their team.
Manus VR is adding motion tracking and haptics to Virtual Reality experiences. They have sensors in each finger, and in the wrist to track your finger, hand, and arm motion.