Sentient Technologies, the world’s leader in distributed artificial intelligence (AI) and a pioneer in intelligent commerce, today announced it has added several new features to its flagship retail product, Sentient Aware. Expanding on Aware’s AI-powered personal shopping platform, these new features give multi- and single-brand retailers even more tools to win more customers and delight their shoppers.

Sentient Aware creates a visual conversation between shoppers and a retailer’s catalog to provide instant recommendations of products they’ll want to buy, similar to the way a sales associate in a physical store would help customers find the products they love. Aware’s new features reinvent the personalization tools online retailers depend on every day, taking the AI magic from Sentient’s flagship product and infusing it into other personalization features, allowing retailers to leverage AI at every step of the customer journey.